19 Apps
5 Viral Hits
14 Launches in Top 50
65 Million Installs
70% Content Share Rate
4+ Avg Shares Per Sharer
All Original IP
Team
Product Manager
Illustrator
Front end engineer
Technical Artist
Responsibilities
Concepting
Product
UX
Growth
Excellent Effects
To be brought to market each
app had to deliver exceptionally
well on a specific “fantasy”
(ie. “what will I look like in
50yrs?”). Effect development
then focused on furthering
that core fantasy, while keeping
each app ruthlessly simple.
Proprietary Tech
In a hyper competitive ecosystem anything that can be copied will be copied. I acquired the fundamental technologies to deliver 2.5D face animation that not only made new effects possible, but was also extremely difficult for competitors to nock off.
Viral Potential
People love seeing themselves transform. Better yet, they love sharing their transformations with friends. By optimizing every possible step in the viral loop, we achieved share rates of over 70% and 4+ shares per sharer, ultimately manufacturing five periods of exponential growth that yielded upwards of 9 Million installs.
Franchise Cross Promotion
If you like Baldify, you’ll LOVE Oldify. Great recommendations via rich house promotions drove cross-promo conversion rates upwards of 80%, turning one install into many installs across the series.
Being Better Together
We made it easy to discover more apps in the series and made cross-promotion core to the experience by providing special face effect variations as rewards when people installed more than one app.
“Combine Old + Bald effects when you get both apps!”
