I love making things. I’m an entrepreneur, sculptor, tinkerer, improviser, and tech nerd.

I specialize in user experience & information architecture design, viral content design, product development, mobile marketing strategy, business development, and growth, with a particular focus on entertainment, mobile, social, and AR applications.

Experience

Apptly CEO & Founder

Lead operations, strategic direction, growth, communications, business development, UX and product design at a high-growth mobile entertainment startup making a successful network of face-morphing augmented reality applications with over 65 million users.

Established new IP with global brand recognition and achieved exponential growth across multiple products via manufactured virality, cross promotional mechanics, and optimization for various app distribution platforms. Leveraged scale and the team’s specialized expertise to forge partnerships that yielded exceptional branded mobile content for AMC, L’Oréal and more.

Provided art direction and lead product design for a team of engineers, designers and technical artists to develop, launch, support and optimize over 19 elegant, simple and playful mobile apps.

Achievements:
• 65+ Million mobile installs
• Developed, launched and built systems to support a network of more than 19 apps
• Achieved exponential growth regularly garnering more than 5 million installs/month
• Bootstrapped growth generating more than $3M gross revenues
• Established lucrative contract development projects with AMC, L’Oréal and more.

2011 - Present

Appular Head of Business Development

Established a marketing consulting product for mobile app developers at one of the first service providers dedicated to promoting apps within the mobile ecosystem. Sourced and signed app developer partners onto our platform and managed promotional initiatives driving massive growth.

Achievements:
• In 2011 active clients comprised 10% of all apps in the top 200 overall iOS charts
• Worked with Doodle Jump, Talking Tom and more than 50 other mobile properties

2009 - 2011

Skills

Product

Concepting
Art Direction
Data Design
Monetization
A/B Testing
App Optimization
Virality

Growth

User Acquisition
Viral Flow Design
Affiliate Systems
ASO

Practical

Wire-framing
UX Design
Mobile UI Design
Interaction Design
Sketch
Keynote

Strategy

Roadmap Design
Content Strategy
Team Leadership
Partnerships
Contracts
Operations
Process Design