Discovery and growth on the App Store are hard.
I built a series of Apps that use unique technology to deliver a huge range of clever, playful, photo-real face transformations and optimized them for both virality and hyper-efficient cross promotion, such that they were both hard to copy and bootstrap their own growth.
65M Installs
5 ‘top 10’ iOS apps
$3M Revenue
To promote their show “The Walking Dead”, AMC wanted a companion app that presented an exceptional second-screen experience with viral potential.
I brokered a partnership with AMC to combine their zombie IP with our best-in-class face animation technology and rebuilt, rebranded, and rereleased their “Dead Yourself” app which has been an excellent organic marketing channel for the show.
4.8 stars
Millions of branded content shares
Significant contract revenue
Webby nominee
I love games and gaming.
I’ve advised tens of game developers on mobile strategy. In addition to publishing a series of side-scrolling skating, bouncing and racing games, I also designed the primary interaction models and reward loops.
500K+ Installs
‘it’s a no brainer!’ - Touch Arcade
‘Best New Games’ -
I advised on mobile marketing strategy and growth for Doodle Jump, Talking Tom and over 50 other apps & games.
App discovery has been problematic since the App Store launched. I developed a marketing consulting service for mobile app developers at one of the first service providers dedicated to generating visibility for apps within the mobile ecosystem.
In 2011 active clients comprised 10% of apps in the top 200 overall App Store charts.
Preceding the Nobel Prize ceremony the attendees convene for the “Nobel Week Dialogue”. The theme for that particular year was “The Age to Come”.
Nobel wanted to use Oldify to let the attendees age themselves as part of a playful interpretation of the theme. I worked with Nobel to design an iPad-based kiosk running a custom version of Oldify that they were able to install all across the convention center. It proved wildly popular.